The Power of One Word

Apple, Amazon, Uber, Zoom, Slack, Square. The most valuable companies often have the shortest names. One word is enough when that word carries your entire brand.

Single-word domains work because they're impossible to forget. No prepositions to remember. No word order to confuse. Just one word that means your company.

The challenge: scarcity. Almost every English word is registered as a .com. Getting a one-word domain requires either money (buying from current owners) or creativity (inventing new words).

The Reality of One-Word .com Availability

Every common English noun, verb, and adjective is taken in .com. Most are parked by investors or held by companies. The few that become available sell for thousands to millions.

Four-letter .coms (like "Zoom" or "Uber") regularly trade for $50,000-500,000. Three-letter .coms are even more expensive. This isn't a market most startups can afford at launch.

Strategies That Work

Invent a word: Uber, Spotify, Hulu - none existed before their companies. Created words can be available, ownable, and trademarkable. Use patterns that are pronounceable but novel.

Try alternative TLDs: YourWord.io, YourWord.co, or YourWord.app often remain available when .com is taken. Notion used notion.so. Zoom started with zoom.us.

Use industry-specific TLDs: Common words may be available in niche extensions. "Shift" might be available in .tech or .app even if Shift.com is taken.

Check expired domains: One-word domains occasionally become available when owners don't renew. Services like ExpiredDomains.net track these opportunities.

Creating Invented One-Word Names

The best invented words follow patterns. Two syllables work well: Uber (u-ber), Lyft (lyft), Hulu (hu-lu). They use common letter combinations that feel speakable.

Start with a root that suggests your product. Add or modify letters until you find something available. Spotify came from "spot" + suffix. Twilio suggests "twilight" + "io."