Our Team

Jaco Reinders is the founder of 3GIS, a consultancy and product studio established in 2014. A product leader at heart, Jaco has spent over a decade shaping digital products from concept to scale—guiding strategy, building teams, and shipping software that solves real problems.

With deep expertise in AI and machine learning, Jaco focuses on applying emerging technologies to create practical, user-focused products. His work spans SaaS platforms, AI-powered tools, and digital product strategy for clients ranging from early-stage startups to multinational corporations across North America, the UK, and mainland Europe.

DecideDomain is a 3GIS product—one of several internal tools built to solve problems Jaco encountered firsthand. While 3GIS primarily serves clients through consulting and custom development, DecideDomain represents the studio's product-building philosophy: identify friction, apply AI thoughtfully, and ship something useful.

By combining AI-powered name generation with real-time availability checking, Jaco built the tool he wished existed when launching his own projects.

Laura brings over 8 years of experience in digital content strategy and technical writing. Before joining DecideDomain, she led content operations at a B2B SaaS startup where she built documentation systems and educational content from the ground up.

Her work focuses on translating complex branding and domain strategy concepts into practical, actionable guides. She specializes in helping founders, small businesses, and entrepreneurs understand how their domain name impacts their digital presence.

When she's not writing about TLD comparisons and naming strategies, Laura is usually helping small business owners improve their online branding.