Choosing the Right Domain for Your Fitness Business

Fitness branding is about energy and aspiration. Your domain should feel active, not passive. "TrainWithMike.com" suggests action. "MikesTrainingServices.com" sounds like paperwork.

The fitness industry splits into local (gyms, studios, trainers) and online (coaching programs, workout apps). Local businesses benefit from location-based domains. Online businesses need memorable, nationally-appealing names.

Personal Trainer Domains

Clients hire trainers, not brands. Your name should be prominent. CoachJane.com or TrainWithJane.com work because they emphasize the personal relationship.

If your name is common, add your specialty or location. JaneYoga.com or FitnessbyJaneLA.com differentiate you from other Janes. Keep your name recognizable while adding context.

Gym and Studio Domains

Studios need names that outlast any trainer. CrossFit boxes, yoga studios, and boutique gyms should build brand equity independent of staff.

Location works for local reach. BrooklynCrossFit.com or MiamiYogaStudio.com help local SEO. The name tells Google exactly what searches to show you for.

Naming Patterns That Work

[Action]Fitness.com: Verb-forward energy. LiftFitness, MoveFitness, RiseFitness. The action word creates momentum.

[Location]Strength.com: Local authority. AustinStrength, BostonStrength. Works for powerlifting gyms and strength-focused studios.

TrainWith[Name].com: Personal and action-oriented. TrainWithTom, TrainWithSarah. Suggests an ongoing relationship.

[Movement]Studio.com: Specialty focused. BarreStudio, PilatesStudio, SpinStudio. Clear about what you offer.

TLD Recommendations

.com works for everyone. No explanation needed. Clients expect it.

.fit signals your industry clearly. Short, memorable, and available. Works well for online fitness brands.

.fitness is more explicit. Longer but unmistakable. Good when .fit isn't available.

.training works for personal trainers and coaching businesses. Professional feel.

Mistakes to Avoid

Don't use exhausted terms. "Beast," "elite," "extreme," "ripped" - these words appear in thousands of fitness brands. They're noise, not signal.

Don't double up on "fit" or "fitness." FitFitness.com and GetFitFitness.com sound redundant and amateurish.

Don't make medical claims in your domain. HealWithFitness.com or CureThroughExercise.com create liability issues.